Are you a professional sales person?
Lets try a fun activity and i will show you a way to generate some serious cash instantly doing what you already do anyway.
If i told you that this could be one of the easiest ways ever to make money and that just by talking to business owners for a few minutes can earn you between 50 – 500 cash and between 75 – 750 per month recurring income per client would you want to know more or probably not?
I was in the bar with two friends have a pub meal, i went to order a couple of drinks from the bar as the waiter seemed a bit slow and i felt like stretching my legs anyway. Standing at the bar another guy with the same situation commented on the slow service, we got talking and within 10 minutes he is demanding my card and asking how soon i can come and talk with his area managers.
So what happened in that ten minutes?
Well, i told the truth about what i do, very briefly and explained that due to the recession i had to reinvent myself and came up with a new business that would fit ijnto the marketplace even in a recession and that would thrive.
He asked me 4 questions if i recall correctly, this is how the conversation went.
Him…I have started to see you around a lot recently, have you started working near here?
Me…I answered …yes i have started working around here, probably for only 3-4 more weeks and i will be off to another city to do the same thing.
Him … So you spend 3-4 weeks and then move on?, is it because business is bad that you have to go elsewhere or is it normal for you to move around so much
Me…Well, business is great, in fact its even better because i get to help business people during the recession to lower costs and increase sales and build lifetime value through better relationships with their existing and new clients…in fact its really great because i get to choose who to work with, we don’t take every client that shows interest. Is it something that you would want to know about?
Him…Really, that sounds incredible, what is it that you do, tell me about it!
Me…I specialise in online marketing for offline businesses. i take any type of traditional offline business, put them online, or if they are already online i improve their site, marketing and offer and i make them dominate their local marketplace for Google search and content. I increase revenues, i build databases for them from the customers that they already have and i drive highly targeted traffic to them by using strategically chosen keywords and phrases that i know are commercially motivated…its what i call money words or buying words. The business gets to sell to these people repeatedly at a very low cost and its far more effective than yellow pages, radio ads, newspaper ads or any other form of media.
Him…That sounds really great but how much work is that for a typical business owner or manager and what are the costs?
Me…There is very little work for the business owner, i do all the work, we do for them video, article, press release, web 2.0, social bookmarking, twitter, facebook, bebo and other types on online marketing..we do it all for them, costs start from 500 for basic package and up to 5000 for the full package with monlthly fees from 397 to 2000 and what we do is not a one off, advert, or a seasonal yellow pages bug advert that doesn’t get noticed… it is there for life, its dominating Google first page multiple times for the keywords that we have chosen and it brings in a bunch of business.
It turned out that this was an operations director for a pub group that does a gastro pub type of concept and he has over 200 locations nationwide.
Could you role play? Could you do that every day and tell people about a great service with proven results, that can be backed up by data about ow many searches and visitors and competitors are in the market and that can give us enough info that e can calculate the lifetime value of every new client that it brings? Could you sell that and make a bunch of instant cash while doing it?
Is this something that you want to know more about?
Contact me by email and i will send you more info.
We build websites, Get them to Dominate Google with multiple listings for the keywords that we target and then we rent them out!
We often get asked how we can guarantee our results. The easiest guarantee we can offer is to rent Google first page dominant websites within your niche or market.
One client even suggested that we should create a website for him and he would rent it from us once it was top 10 in google for 3 agreed keywords.
This was a cool idea and we agreed to do this with a cost price and admin retainer up front.
Within 3 weeks we rented the website to him, with multiple listings in the first page of google for the three keyword terms that was agreed.
How cool is that!
How does it work?
Well, lets say that you are an attorney or a chiropractor in a busy city, you have a website or a presence on the web but you are not getting traffic, new clients and money from it. Lets say that your main marketing budget is taken by spending on large yellow pages adverts, radio ads and billboards and it is working to an extent but you cannot guage accurately what is working exactly.
Lets say we build a website, for your type of business, we make it have multiple top 10listings in google first pages for keyword terms that we have pre determined to be money words or buying terms. Lets say we accurately worked out the value of those keywords before we built the site and we built into that site a lead generation capture system to build a databse of people visiting who would need this service.
So we have now got a generic website, custome built, targetted to dominate google local search for keywords that we know are commercially motivated. We have the traffic already and we have the results…all we have to do is add contact page, about us page and some other info and perhaps some other info about your services.
How would that be beneficial to you?
Well, you would become an instant authority in your marketplace, you would become the subconscious person to go to as you seem to be dominating your marketplace.
We have even had instances that local media and press were asking our clients advice for their stories and turning them into local celebrity like figures and this in turn brought more clients and interest.
Can you see where i am going with this?
Do you think this is something you would like to know more about or probably not?
How to get started…
There needs to be an contract in place with the rental fees agreed before we start work, the retainer is payable upon signing the contract.
We also have to be very clear that we do not do this for everyone, we have to know that the client will fit as this is a specialist service with a long term benefit, we have to know that the client is committed to long term business partnership and we reserve the right to politely refuse to work with clients who we feel will not value our time, knowledge and experience as we get more focused on building their online marketing strategies, and tactics, in order to cut their costs and increase their revenue and customer base.
We will assess your industry and product or service and we will be able to accurately estimate the value that we can bring to you and with costs depending on the perceived level of work needed to achive the results.
We like to get into local geo marketing but if it is too specific it may not be profitable.
There has been some spectacular successes with Real Estate, Insurance, Restaurants, Hotels, Specialty Retail, Law & legal related services, Auto Sales and High End value products.
If you are interested in the service please complete the form below and we will be in touch within 24 hours.
Search engine optimization has long been something of a “black art”. Small business owners would pay thousands of dollars per month for mysterious activities that would result in fleeting results at best. Often these were attempts to exploit holes in Google’s algorithms that were quickly closed by Google. As a result small business owners were left with big bills and poor rankings.
We think search engine marketing & optimization services can be explained in great detail, backed up by facts and data and purchased with confidence. We believe in sharing exactly what we’re doing, why we’re doing it, and being held accountable for the results.
More on that later, but first –Let’s talk about Web 2.0 Social Media Marketing
Social Media Marketing…
I am going to show you why we are going into a new golden era for your Online or Offline business.
Did you notice I mentioned both online and offline?
Why?
Because if you don’t take advantage of online marketing soon you will be left behind!
The fact is that there is a new dynamic, and internet marketing for small business has never been easier since…well 1998!….It was back in the old days of 98 that people were so excited to actually get an email, AOL had that special “You’ve got mail” jingle every time a new email hit your inbox. If they had that today they would have to change it to “You’ve got 4,000 emails, 2000 tweets and several thousand followers on various web 2.0 platforms.
The Internet was a very different world back in 1998, and doing business online was easy – there was lots of low hanging fruit. I often the phrase “if I knew then what I know now…” when i talk to other marketers.
Well, We are here to offer you a trip back to 1998. Because the world of Social Marketing is full of huge “1998 types of opportunities” that it’s simply crazy. And the only difference is the opportunities are even bigger and easier than back in the old days – because there are tens of millions more people online.
So there is a once in a lifetime window in time here – my guess is that it will last 12 to 18 months, where you can get a big jump on your competitors. Where you can get that crucial “first mover” advantage…
First Mover? – What’s The Big Deal?
So just how important is first mover advantage?
I have one word for you… Amazon.com. Think about it… there are an awful lot of places where you can buy books online these days. But what’s the first one that comes to mind? Which one has the largest market share? Want another example? How about online auctions… there are a LOT of places that have online auctions. But what’s the first one you think of? eBay, right?
Now we are not claiming that you are going to build the next Amazon.com or eBay, but you CAN have first mover advantage if you beat your competitors in the Social Marketing game. Fortunes are being made, right now, by those who are capitalizing on the social media world. We look back now at the book selling business and online auctions and wonder how they got those massive market shares! And 10 years from now, people are going to be looking at the businesses that will be built in the next 1-2 years and shake their head in wonder.
And the best part is that it’s EASY… and you get results FAST. This isn’t rocket science. It isn’t even SEO (and we all know that can get pretty complicated pretty fast!)
In fact, Social Marketing gives you the benefit of direct traffic from some of the highest trafficked sites in the world, PLUS a big boost in the search engines, PLUS a new source of responsive prospects. It’s a win win/win situation. Yes we meant it!:)
You see, it’s not just about the search engines any more. And it’s not just about conversion on your site any more. What we’re really talking about with our SMART strategy is not social media… but social MARKETING. Lots of folks have dabbled with social media – maybe you even have a MySpace page or a Facebook page. But it’s one thing to put up a simple page on one of those sites, and it’s a whole different ball of wax to build your business using these THOUSANDS of social media sites in systematic and strategic way. And once you engage the full power of those strategies, the speed and power of this stuff is incredible. In fact it’s downright intoxicating. You can generate nearly instant search engine rankings (in other words, forget about that Google Sandbox,) or drive big floods of traffic directly to your site. Or drive conversion rates through the roof by pre‐selling your traffic.
These social media sites are growing by leaps and bounds. In fact, they are pretty much doubling every six months. Just imagine where they’re going to be in a year or two.
Here’s something else that’s going to make you sit up and take notice…
According to Comscore, a highly trusted global Internet research company, in a typical month:
• Just under 2/3rds of everyone who goes online worldwide, visits MySpace
• And 29% of them visited Facebook
• 35% of them visit YouTube
• And 27% of them visit Wikipedia
NEWSFLASH
Those were 2008 figures, now Facebook has over 200 Million ACTIVE users.
These are users who actively used their account last month.
And like I just mentioned, this all becomes even more important when you realize that the number of active users for most of the social media sites doubles every 6 months.
Facebook is currently adding more than a million visitors every week!
And this is not just a bunch of kids. Well over half of all MySpace visitors are older than 35. And a huge percentage of the growth at Facebook is coming from adults. There are now over 100,000 Facebook users who are older than 64! Is It Too Late?
This is the weird thing… lots of people actually think that it’s too late to get the jump on those big name social media sites. They think that you needed to get onboard months or years ago to have first mover advantage. Well, the truth is, most marketers haven’t even BEGUN to understand how to use them, let alone hit their true potential.
This is the bottom line: we’re talking about a HUGE flood of Internet traffic AND attention… and it’s all sitting there, waiting for you to tap into it.
So the real question is how do you market to that starving crowd? How do you put yourself and your business in front of that traffic and that attention?
Well here is the SUPER KEY POINT… and this is why this is one of those once in a lifetime defining moments for you and your business…
It’s just like back in 1996 when you could submit your site to Inktomi and get listed that same day…TODAY if you know the correct strategies and tactics for Social Marketing, you can grab nearly INSTANT traction on these social media sites… the very sites that are collectively getting MILLIONS of new users every month.
As I mentioned earlier, this opportunity won’t last forever. It’s easy pickings now… but that window will start to close in the next 12 to 18 months. But if you get there now you will have a HUGE first starter advantage.
Do you still want to sit on the fence? Take action before its too late!
Dear Restaurant & Hotel Owner / Proprietor/ Manager/ Director (delete as appropriate)
I know that you are an incredibly busy person and have a demanding job running a restaurant, I am well aware of the time constraints that you have as I also come from a background in hospitality.
In fact I spent 17 years in total working in hospitality, initially as a Kitchen porter when I left My home in Scotland and moved to London looking for a new life after I just turned 17 years old, and I later went on to become a Commis chef and from there I worked in various places all over the world including cruise ships, 5 star hotels in Holland, Bermuda, Jersey, Bermuda and back to London again as a Chef, and then on to operations and development Chef at one of the fastest growing restaurant groups in the UK. I then went on to have a successful recruitment agency in London and then owned my own restaurant in Riga, Latvia after it became a member of the European Union.
What I have to say to you today is so important that I would like to catch your attention for just a few moments, and to share with you something that can be incredibly powerful to your business. I would like to ask you to spend a few moments to read my letter and please trust me that I would not ask you to take a few minutes out of your busy schedule unless I truly believed that it was in your best interests. I would like you to read this letter to the end.
What I will share with you will blow your mind, it will be backed up by facts and figures and every single word is written by me and not by a copywriter, and every single fact can be backed up and proved with testimonials and references, hard data and facts.
So who am I?
My name is Tony Hayes, some of you in the UK hospitality Industry might know me, some of you will never have heard of me. I have not worked in the restaurant business for a few years since my own restaurant was sold a few years back, I wish I had known then what I am about to share with you today.
Until recently, or specifically until the recession hit, I was running a very successful business providing foreign workers to businesses in Australia, Canada, UK, USA and Some other parts of the western world. Most of our workers were coming from countries like Poland, Hungary, Latvia, Ukraine etc in Eastern Europe, and also from Asia (Philippines, Thailand and India) but our Brazilian waitresses & housekeepers were particularly popular!
Obviously, with the financial crash and many lost jobs there was zero demand for our services, I was not in demand and I was forced to learn something new, very quickly and get back into the market again as fast as possible with a better business, capable of thriving under the current climate. What transpired was not a quick turnaround as I had hoped, in fact until now I have been underground and learning and testing and watching the market place evolve and at the same time working out a path that allowed an opening for me to enter with the right product or service at the right time.
I spent on average 12-14 hours a day, 7 days a week for the past 7 months and by my calculations I have now acquired over 2000 hours of learning my new skills and knowledge and have come to the market pace with a unique service, specifically for the hospitality industry and it is something that in most major cities and regions is not being done by anyone else…well not to the extent that I will be doing and certainly not with the same impact that I am about to bring to the marketplace.
What am I talking about?
I am talking about total domination web 2.0 internet marketing…online marketing for offline businesses….modern marketing that has been tested, proven and offers you the power to totally own Google first pages for your marketplace ..to become THE LOCAL CELEBRITY for Google content and search.
I am talking about having multiple listings on Google front page for terms that I have been testing to be what I term as “buying” or ‘money” words. You will see In a few moments what this could mean for you personally, for your business and for your bottom line.
Lets create an example…let’s say you have an Italian restaurant in Edinburgh .Imagine that you owned Google front page for the keywords “Italian in Edinburgh” / Italian restaurant in Edinburgh / eating out in Edinburgh and Edinburgh Italian restaurant reviews…let’s say that these combined terms have a total search volume per day of 1680 unique searches on Google.
Lets imagine then that for those 4 keywords that when these 1680 searchers types into Google they found your restaurant multiple times on the first pages. Let’s just say that you were there so many times that you practically own Google first pages for those highly targeted, high volume, high commercial intent keywords….do you think that would help your business? Absolutely!
Let me show you some more numbers…imagine that we have a typical follow through rate of 5% of those searches actually find their way through to your restaurant that day, a further 5 % by the end of the week if they are tourists and a further 10% by the end of the month if they are local…can you see where I am going with this?
Now, remember earlier I said that I had been testing this…Well let’s use some facts instead of assumptions. 5% is actually a very conservative number for searches for these particular keywords, why? Well, they are highly motivated searches, they are commercial intent, the figure is actually likely to be around 15-20% at least and that’s determined by the person answering your phone when they call to get more info or to book a table!
But for the sake of those that are a little skeptical I want to show you a calculation at 5%
Now if that restaurant was earning on average £30.00 per person and that 5% came on their own with no friends (unlikely, but we will have skeptical people reading this too!)
That would be 84 people per day, spending £30.00 = £2520.00 per day!
That would be 588 people per week spending = £17,640.00 per week
That would be 2352 people per month spending = £70,560.00 per month
That would be over 28,000 people per year spending = almost £850k per year!
If I was wrong …if I over estimated by 50%…would £425k feel like a kick in the teeth?
Let me ask you a question…
How much is your current marketing budget?
Do you expect to get anywhere near that sort of result for what you are spending now?
How much do you spend on yellow pages, radio adverts, local publications etc?
Do you think this is something that you want to hear more about?
At this stage you will have some questions, but I want to dig slightly deeper, I want to show you another more common but often misused asset..This is a freebie on me as I am happy to help people see things that are not going to affect my own game plan.
I speak to restaurant owners all the time, I make it my business to do so and have done for years as it is my business to make acquaintances with them. Often they are spending a lot of money on advertising this or that and they are running radio ads and guess what…most of the people they are advertising to are their existing clients, in fact often it is the same faces that turn up at every new promotion. Now I often ask the managers and owners, do you have a mailing list for either direct mail or email? Often they have something for one or even both but they don’t use it…why? Well often they feel they don’t know how to. So let’s take a look at a client I worked with in Louisiana (I was underground for months. Remember? Hope you are still paying attention!)
So the client has a small but reasonably busy restaurant, an average spend of $75 in a quite up market area…he has regular clients and he often does not need to advertise. But we had to work with what we had right? So anyway, we set up some tests, we started to collect email addresses from clients, after a week we have around 200, after a month we have around 640 and after 3 months we have around 900…remember it’s often the same faces.
We set up promotional emails going out weekly for Wednesday night dinner promotions as it is quiet, we set up in advance promotions for upcoming holidays and events and special dates in the calendar.I won’t go into detail how and what cost etc as I will keep that as a loaded gun for my clients to benefit from, but we took a small, successful restaurant, using its own customer case over a short period of time into 6 figures extra income!
Now, usually I hear people saying at this point…why are you telling this to so many people, what if someone just takes your ideas and hires someone else to do what you are suggesting? Well it’s a fair question but the real truth is that it’s taken me and some friends that I paid to learn from…who are some of the very top people in the business several months to test and work out the how, what, why and when and if I have a client who chooses to take my advice and go after the keywords that I suggest, using my methods and letting my team do all the work for them then we know that we have enough firepower to absolutely dominate any marketplace.
The fact is that there are multiple markets in every city, there are niches and micro niches and if someone wants to go for a niche its cool, I mean that, if there is a restaurateur out there reading this and can’t afford to hire me but who will put in the effort of doing all the things needed to dominate that market then great. But if I have a client who also wants that market then unfortunately it will be extremely hard to stop us.
So at this stage I have to let you decide…
Do you want to be the local superstar on Google?
Would you not think that if you had a surge in sales from my strategies that it would cut your costs and increase your profits?
Do you think that by dominating the content searches through strategic planning that your status in the local marketplace could create a celebrity status for you as the voice of authority in your marketplace? Would that drive more sales in itself?
What about the lead capture mechanisms that we would put into place and manage for you that increased a small restaurant’s revenue by 6 figures using their own client base?
The good news is that I am able to create these things as a reality for those that want it badly enough, the bad news is that there isn’t so many cities, restaurant types and buying or money keywords to please everyone.
The real good news is that we are very affordable and we make our packages part commission based upon results that we believe we can bring to you. In fact I would be surprised if what we are asking for is more than you are wasting right now on your marketing that is often immeasurable and probably doesn’t work too well.
So, I will ask you guys who know me to get on board now, many of you know me well enough to know that when I have something it is worth listening to, and those that don’t to get one board anyway and don’t let someone else take your market!
We are rolling this out one city at a time, this is to ensure that we can quickly fill the spaces that we have for the keywords that we suggest and so that we can focus on just a few clients at a time and get to know them well, if we went national it would not be personal, it would be stretched and it would be not my style. The door is open now, if you are reading this then we are in your city and we are not going to be here for long, get on board now!
All you have to do is fill in the form, it has 10 real easy questions that will give me enough info to have my team research and give you some facts. From there it’s a decision on your part and once you are committed to our online marketing for restaurants then you will have access to me personally at least once a week and you will have my personal involvement in your marketing. / you will have the thrill of watching Google first pages being filled up with your pages for the real keywords that matter!
Is this something you would like to hear more about?
We gave some easy access exploratory and introductory packages available to let you test the water and see how well we work to bring in the initial results agreed upon before expanding into a deeper commitment…In fact this is our preferred method as we like to prove our ability and we get to know you too along the way.
We invite you to join us on a journey to take your marketing and later your networking and even your recruitment to new places and methods that you have never seen before.
Welcome to 2009 and beyond!
Welcome to Local Hospitality Marketing & Networking
