Content Creation for the Local Online Marketing System For Small Business can also be exciting 
as you discover the quality and start to see things taking shape. The key thing is that it is all done for you leaving you free to run your business.
Content creation is really to build a following and create authority in your market. That is what drives people to want to buy from you.
We will dive deeper and cover the reasons to use the options you will have at step 3, but these will have been decided at the planning stage.
We have numerous options here but lets take a quick look into some useful options. All of these topics will be covered in much more detail in our posts section. These are just a few to allow you to see how we develop the marketing plan into existence as an ongoing and long lasting sales message for your business or as a high value information to potential customers that gives you authority in the marketplace.
Video Marketing
I would recommend the video is not shorter than 30 seconds (like a TV advert length) and not longer than 3-4 minutes. Depending on your message and content in the videos we will advise what is best for you and what sites it should be on. For this with a smaller budget, i would recommend using video as a way of getting your message out. It can be a slide show on powerpoint and turned into video on movie maker with music or speach in the background, it can be you talking into a web cam, it can be talking to a client getting a testimonial…whatever it is if its great content and useful then people will love it, Google loves video and it will rank highly if optimised, distributed and promoted correctly.
Press Releases
Press releases are a very, very effective part of the strategy. These are not solely aimed at journalists any more, in fact with the right approach they will be strategically waiting for your customers to conveniently find your message when they are looking for the keywords we have targeted.
Article Marketing
Article marketing offers various choices to drive large amounts of traffic to your site. However, we not only want to drive traffic, we need to be aiming for traffic that wants to buy the exact product or service that you provide. Getting the content just right here is key. What we need to be looking to do is answering questions to the pain that your customers are having or offering solutions.We can also be creating fun content that keeps people on the page and lets them see a side of you they like other than the corporate business type image. Even newsreaders are trained to smile and make light hearted jokes when appropriate. the reason is that they need to create a personal image too in order to be liked and keep people coming back. The distribution step will explain in more detail how we can use articles.
Social Networking
Creating a perosnality as a person rather than as a business can be an advantage here but not in all cases and not in all sites. Some companies have made a massive impact by properly utilising social network sites and there are a ton of ways to do it. The beauty of the web is that if something inst working, we can change it fast and tweak it without reprinting and everything that goes with offline marketing. The use of promotions, discounts, coupons etc can all be done though social network sites, in fact some restaurants even take booking through twitter. This is the future way of doing things.
I will leave it there for now. more of these will be covered in blog posts on the site and we will go into each in a much deeper review of the benefits and options.
