Content distribution and promotion for the Local Online Marketing System For Small Business is 
the real “shock and awe” part for most clients, again this is all done for you leaving you free to run your business.
We covered some aspects of content in the previous step and now we look at the distribution and the promotion of that content.
The optimisation is done when we are creating the content although there will be a little bit done with distribution also, however, the key here is knowing hwere, how often and when to place the content to get maximum results in as short a time as possible.
lets take a look at each of the previous content types we discussed. I am not highlighting many content ideas as i want to keep this basic to paint a picture of the evolution system as it comes together into a fully functioning online marketing process that brings leads and customers who spend money.
All of these services can be outsourced through us independently of the system
Video marketing
We can create and send video which has highly optimised descriptions to over 60 high page rank video sites. We will tell you which ones to use and why and what results you should expect.
Press Releases
We can create press releases and distribute these to 63 press release and newswire sites..many are free, some are paid. we will tell you which ones to use and why and what results you should expect.
Article Marketing
With over 400 article directories we find that using article marketing is one of the best ways to drive traffic. Articles can be placed on your blog and sent through to facebook and twitter in one click, it can be distributed to sites like Squidoo where people are encouraged to write about topics they are an expert on. It can be sent to hub pages and similar sites, we call these web 2.0 properties with high page ranks and they act like mini sites all pointing to each other and to your site too.
Social Networking
Facebook, twitter, linkedin, myspace, whatsnext…OK the last one i made up:) They are the top sites at the minute, however things do change very fast but i cant see any immediate drop in any of them despite what some may say. We can use all of these sites and many more which we are watching all the time to build content and attract prospects and generate leads. All of these sites allow for links to other sites and so we can start to build content in different areas and start tying it altogether.
Using RSS which submits the content to RSS aggregators which are like newswires is done for all content we placed on all of these sites.
Pinging too multiple sites is also done for every time we create content
Social bookmarking every video, every article, every press release to multiple (over 160) social bookmarking sites creates high page rank backlinks.
We create every month 80 page rank 4 and above backlinks direct to your site too just by forum and blog comments.
A further 80 is done through strategic backlinking in page rank 4 and above sites
This is how serious firepower is used and this is how you Dominate your local market.
Do you think your competitors are doing this? I doubt it!
This is where there is value in the team we have built to do these things for you. We have trained assistants who know the web 2.0 properties, they know how to do backlinks and to knit these sites together and back to your site.
If you were skeptical before about our claims to provide search engine domination, i would like to ask you if you still are now…i would say probably not:)
Here are some astounding facts and figures you might want to consider about the power of social media…Remember too that we are talking about organic rankings and search we are not discussing ads anywhere on the evolution online marketing system for small business.
Number of U.K. Online Videos Viewed Approached 5 Billion in April 2009, up 47 Percent vs. Year Ago
- YouTube Display Ads Reached 18 Million People in the U.K. During the Month
comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service, indicating that the total number of videos viewed online in the U.K. in April 2009 grew 47 percent versus year ago to 4.7 billion videos. The report also found that 21.8 million U.K. Internet users viewed a total of 971 million online display ads on multimedia sites during the month, based on data from comScore Ad Metrix, a recently introduced service in the U.K. providing competitive intelligence on online display advertising.
“With nearly five billion videos viewed in the U.K. in April, online video is a powerful and growing vehicle for online advertising placement,” said Mike Read, SVP and managing director, comScore Europe. “The online video market currently relies heavily on display ads for monetization, and in the coming months and years we can expect that video ads will play an even more prominent role. Despite the market’s overwhelming size and audience at this phase of the growth curve, it is also clear that we’re still in the early stages of advertising optimization and effectiveness in this increasingly important entertainment channel.”
18 Million People Were Exposed to a Display Advertisement on YouTube in April
Of the 36.8 million U.K. Internet users in April, 35.4 million (96 percent) were exposed to some form of display advertising, which includes static banners, rich media, and video ads. YouTube.com delivered display ads to the most people in the multimedia category, with 18.5 million visitors viewing a total of 621 million display ads. Metacafe ranked second with 1.6 million ad-exposed visitors, followed by WindowsMedia (1.2 million ad-exposed visitors) and MySpace Video (1 million ad-exposed visitors).
