An Easy Role For Great Sales People

Business Owners and Managers Are Interested How to Dominate Their Local Market Online

I was in the bar with two friends having a pub meal, i went to order a couple of drinks from the bar as the waiter seemed a bit slow and i felt like stretching my legs anyway. Standing at the bar another guy with the same situation commented on the slow service, we got talking and within 10 minutes he is demanding my card and asking how soon i can come and talk with his area managers.

So what happened in that ten minutes?

Well, i told the truth about what i do, very briefly, and explained that due to the recession i had to reinvent myself and came up with a new business that would fit into the marketplace even in a recession and that would thrive.

He asked me 4 questions, this is approximately how the conversation went.

Him…I have started to notice you around here a lot recently, have you started working near here?
Me…I answered …yes i have started working around here, probably for only 3-4 more weeks and i will be off to another city to do the same thing.

Him … So you spend 3-4 weeks and then move on?, is it because business is bad that you have to go elsewhere or is it normal for you to move around so much
Me…Well, business is great, in fact its even better because i get to help business people during the recession to lower costs and increase sales and build lifetime value through better relationships with their existing and new clients…in fact its really great because i get to choose who to work with, we don’t take every client that shows interest. Is it something that you would want to know about?

Him…Really, that sounds incredible, what is it that you do, tell me about it!
Me…I specialize in online marketing for offline businesses. I take any type of traditional offline business, put them online, or if they are already online i improve their site, marketing and offer and i make them dominate their local marketplace for Google search and content.

I increase revenues, i build databases for them from the customers that they already have, and i drive highly targeted traffic to them, by using strategically chosen keywords and phrases, that i know are commercially motivated…its what i call money words or buying words.

The business gets to sell to these people repeatedly at a very low cost and its far more effective than yellow pages, radio ads, newspaper ads or any other form of media.

Him…That sounds really great but how much work is that for a typical business owner or manager and what are the costs?
Me…There is very little work for the business owner, i do all the work, we do for them video, article, press release, web 2.0, social bookmarking, twitter, facebook, bebo and other types on online marketing..we do it all for them. All the business owner has to do is make a decision and choose a package and watch as we dominate Google within 2-3 weeks.

As for the costs…They start from 500 for basic options, package options are from 1500, 3000, 4500 and  up to 7000 for the full package with monthly fees from 297 to 2000.

What we do is not a one off advert, or a seasonal yellow pages advert that doesn’t get noticed… What we do is there long term, it offers the choice of dominating Google first page multiple times for the keywords that we will choose, and it brings in a stream of highly targeted traffic which you can convert into  business.

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This is a new series for those that are interested to learn easy online marketing for their business

keyword research in simple terms

Don’t worry, we will not be doing anything really techie and we will not be doing very much SEO at all…we don’t need to as dominating Google for the right keywords doesn’t take a great deal of effort if it is done properly.

Here is something to get you thinking for to get started.

How to choose keywords for your Offline Business

Take a look at your market, think what you are selling or what your service is and what keyword phrases you would want to use. Go to the Google keyword tool by searching for that term, type in your keyword there and there will be a list of keywords similar and the average number searches per month.
Next, if you type into Google search the term that you like you will see how many competing pages there are on the top bar of the search.
What you are looking for is the right blend between the maximum amount of searches for the minimum amount of competition and from there you can identify which keywords will be easiest to rank for.

This is commonly known within online marketing as the long tail…often people think of long tail as a string of keywords tied together, it is not it is simple the combination as mentioned above…high search vs. low competition = long tail.
Does that make sense?

There are some great tools available that helps a lot with this and its very fast to get the results and spot the keywords that you want to choose to use.
If you want to know about them and which ones i would recommend send me an email and i will send you some details or just leave a comment below.
We are not finished there yet though.
We also need to identify the keywords that have high commercial intent, we will call these the “money’ or the “buying’ keywords or keyword phrases.
How do we find them?

Its just a matter of common sense really, have a look through and see if you can spot what people use for browsing and research as opposed to buying intent.

I will give you a good example to get you started, the whole scenario described might look like this…

How to choose keywords for your online business marketing

So lets say you are selling Soap. If you type into Google the word “soap” it is going to be high volume of traffic, high competition and its not a buying keyword, its just a generic word and its no good to you to use for marketing purposes, so perhaps we would look at “buy soap online” and “online soap shop” but these don’t generate enough searches and they are too general.What we want to do is to drill down more into a niche…for example “hand crafted soaps” or “hand crafted soaps from Scotland” or hand made soaps
what do we find…handmade soap has 6,600 searches per day and it has 30,200 competing pages.
with the methods i will be teaching in the meetup groups or webinars , this is a very easy target…we could dominate that keyword, with multiple google listings in the top ten and if we were selling soap, we would know that there are 6600 people in UK every month searching for that term and we would be dominating the web pages where they will land.smile
We could and should drill down even further by using the normal buying or money word modifiers
what does that mean… we put some keywords that would show intent of purchase in front or behind our keyword

buy, buy online,free shipping, worldwide shipping, express shipping, paypal accepted.. etc.
There is a list somewhere online that will tell you more of them.

Don’t forget if you sign up for our webinars you get a set of 12 easy to follow videos as a thank you and with the option to choose a 900.00 value wordpress site and lead capture system built in.

My advice to those who want to get the fastest results and not to be distracted from your business is to outsource.

We have a team in place in Philippines and Eastern Europe (Romania and Latvia) that are trained and skilled and very professional in the work they do. Take a look at our Google domination and social media packages and feel free to ask questions and you can contact us to request a call back.

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