Adding a promotional video production to your online marketing mix will bring immediate impact by driving traffic to your website and ranking highly (we are talking page one here) on the search engines, often within hours.

There are some important points however that you need to take into consideration before you run off and start making your videos.

The Video will rank highly if you are aiming at a low competition keyword phrase rather than a generic market term like Restaurant or Hotel. You can be more precise and do what we keep banging on about and add locality to the phrase, so it can be restaurant in London or hotel in london, even that though will be difficult to rank for so we need to add more, how about Italian restaurant in London or Italian restaurant in Piccadilly London …now we are talking!

Online video production is not for everyone, it takes a little patience, if you want music you might need to play with the editing and timing of the music to the images and if you want speech then you need to either do that yourself or hire a voice over artist.

The good news is however that it is not expensive to get a promotional video production created for you. In fact if you want to keep costs down its best to write some text, and a few pictures and ask a online video production team to make it into a video with some music in the back ground.

Typical costs for this type of online video production are not high, we do it here for a reasonable cost for the video creation but it still needs to be distributed with keyword optimised descriptions and headings,  and this is the crucial part, the choice of how you distribute and where will depend on the success that you can expect, lets examine what i am talking about.

There are numerous video sites out there, in fact there are over 60 that we distribute to (depending on suitability for the content of the video to the site) and it can be time consuming. Yes, there are software programs to help automate this but they do take time setting up and when something is automated and has to deliver a video that has a generic description for every video site it starts getting spammy and we are now getting into the old duplicate content issues.

…That’s another post for another day, some believe fervently that Google penalises duplicate content while others disagree. My view, is do it but not to much…certainly not 60 times for a video…perhaps 3 or 4 might rank, therefore change keywords and descriptions every 4 videos. I dont believe google penalise but neither do i believe they rank all of it.

I just ran off and googled Matt Cutts (from Google) and duplicate content and here is what i found direct from his blog (great site by the way, loads of great content i need to explore when i get time:)…

Here is what Matt Cutts from Google has to say about duplicate content in regards to what we are doing. “My advice would be 1) to avoid over-syndicating the articles that you write, and 2) if you do syndicate content, make sure that you include a link to the original content. That will help ensure that the original content has more PageRank, which will aid in picking the best documents in our index.”

Online video distribution should be done with a real person getting into each and every site and customizing the description and tweaking the settings according to each site.  To me its a no brainer. If you want to spend money to create several videos you are best to give them as much chance as possible to rank and drive traffic to your main site. That measn promoting them properly and broadly for keywords that fit the content of the video.

The costs for distribution are reasonable again per video and per site with a real human submitting them and who is trained to do it properly and make sure the tags are varied and accurate, and also that the descriptions are varied to avoid duplicate content, as well as the  heading,  supplementary keywords and other more site specific tweaks.

You do not need all 50-60 sites hand submitted either, some rank better than others which should be hand submitted. Others that tend not to rank quite as highly but still have a good page rank can be submitted through an automatic distribution software and left there for the viewers and members of that site and to give some link juice back to your main site. Again, still with varied descriptions but with only 5 or 6 being done at a time, then load and change content and do another group of 6 for example.

The cost for that comes right down  per video for each site…but remember that there is still the need to go in and create accounts in each site and that takes a human to sit there and make sure it is done correctly, that you are put into the right section and there are some settings that are needed about the user.

NOTE*

If you want to know more about having promotional video production done with keyword research and with optimised descriptions and headings, along with proper online video distribution, hand submitted and semi automated then we offer a great introductory package from $500.

You can rank highly very quickly if done properly, feel free to contact us for  more information.

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